hi,

I'm Tiara, a skilled and experienced freelance graphic designer, web developer, and social media strategist. My journey has been driven by my desire to uplift black and brown businesses and see them reach their highest potential. I believe in intentionally crafting brands that truly connect with people. Each project I undertake is a personalized endeavor, tailored to meet the unique needs of my clients. I'm passionate about using my skills and talents to create impactful experiences that go beyond aesthetics.

Skills &

• Graphics/Motion Graphics
  
• Web Developer
• Content Creation
• Video Editing
• Social Media Management/Strategy Development

Abilities

Utilized the social media branding kit to develop and post branded content across all platforms to ensure that content is cohesive, consistent, and reflects the brand.

Feed Before

Feed After

Created unique content that consistently represented the brand voice while speaking and appealing to each platform's demographic audience.

Utilized Adobe Creative Suite to create graphics and video edits, while ensuring that the elements (colors, fonts, etc), are cohesive to the branding kit.

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Creative Content

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Analytics

Curated content on Facebook and Instagram ensuring a cohesive online brand identity resulting in a 20% increase in page reach on Facebook, and 100% on Instagram in the first 3 months of working on both platforms.

Leveraged social media tools to find timely and relevant content themes resulting in an 88.2% increase in post engagement.

01. Brand Audit

02. Reel Creation

03. Analytics

Curated a comprehensive presentation that provided valuable insights and actionable recommendations to enhance the brand positioning and strategy of my clients. I conducted in-depth analysis and research, delving deep into their brand identity, messaging, target audience, and market positioning.

Through this process, I gained a thorough understanding of their unique strengths, challenges, and opportunities. Leveraging this knowledge, I developed strategic recommendations aimed at refining their brand image, optimizing their messaging, and targeting the right audience segments.

Provided creative direction and guidance to client for a six week self filming project, ensuring a cohesive and engaging content series. Over the course of the project, I assisted in the creation of seven captivating reels, curating trendy sounds and music to enhance the videos' impact.

. Through strategic planning and execution, I helped the clients establish a consistent and compelling online presence, increasing their reach and engagement. By combining my expertise in video editing, trend analysis, and social media management, I played a key role in elevating the clients' brand and connecting them with their target audience effectively.

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Anayltics

Over the course of seven weeks, I implemented a strategy of posting new reels once a week, closely monitoring the changes in view count. The initial views stood at 528, and after the first week, the views dramatically increased to 1,316, representing a substantial growth of 149.24%. However, in the second week, there was a decrease in views to 633, indicating a decline of 51.95% compared to the previous week.

Nonetheless, the third week saw a positive rebound, with views reaching 965, indicating a promising increase of 52.33% compared to the second week.

It is important to continue analyzing and adjusting the content strategy to maintain consistency and engagement over the remaining weeks, ensuring a successful overall outcome.

Social Graphics/Video Creations

HBCU KINGS & QUEENS CONFFRENCE

Re-design of Instagram Graphics

VIDEO CREATIONS

These are examples of video edits, showcasing my skills in various aspects such as selecting music, crafting smooth transitions, and enhancing the overall visual experience.. These edits embody my dedication to representing and celebrating Black culture. Here is a glimpse of some those creations:

1. Trailer for HBCU Conference
2. Demo for Memphis Based Blog @UnapologeticallyMemphis
3. Event Video Invite
4. Trendy Tiktok Reel Creation/Plus Funny Gif

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